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Text File  |  1998-05-07  |  614b  |  28 lines
  1. MARKETING SUPPORT
  2.  
  3. PlayStation
  4.  
  5. ΓÇó    National print advertising campaign in leading
  6.     comic and gaming enthusiast publications
  7.  
  8. ΓÇó    Custom publishing campaign
  9.  
  10. ΓÇó    Consumer demo sampling program  
  11.  
  12. ΓÇó    Extensive channel and retail support -POP, demo
  13.     sampling and store-front mailings
  14.  
  15. ΓÇó    Extensive Public Relations campaign
  16.  
  17. PC
  18.  
  19. ΓÇó    Online advertising/consumer promotion with
  20.     leading gaming enthusiast sites
  21.  
  22. ΓÇó    Wide-scale consumer demo sampling program
  23.     (online and covermount)
  24.  
  25. ΓÇó    POP/Channel (custom shelf talkers, custom
  26.     designed PC box) 
  27.  
  28. ΓÇó    Extensive Public Relations campaign